Google Adwords

Success Story

Challenge...

Kozi Hotel was managing their PPC in house. Due to time constraints and a general lack of PPC experience, Kozi was struggling with their PPC management. They wanted to not only grow in volume, but also maintain a specific CPA.
  

Services Implemented...

  1. Synchronized keywords, ads, WebPages
  2. Wrote new ads specific to products
  3. Optimized keyword bids and positions based upon ROI criteria
  4. Implemented additional highly relevant keywords and match types

Measurable Results...

  1. In the first month of management, conversion rates increased from 1.49% to 2.01%
  2. Orders increased 77% compared to the previous month
  3. Month over month activity increased 45%
  4. Conversion rates improved from 2.15% to 2.58%
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